This project began with a blank canvas. The organizer was planning a pop-up market for Indian and Tibetan art in Switzerland but had no existing branding, no social media presence, and no visual assets. To draw people in, the event needed something that looked professional, trustworthy, and culturally resonant.

I designed three key visuals that became the event’s identity. Working with a palette inspired by South Asian art but tuned to catch the modern eye, the posters and ads balanced cultural references with a clean, contemporary feel. The idea was to make people feel the atmosphere of the market before even stepping inside: inviting, vibrant, and authentic.

• Creation of a visual identity for the event

• Poster and digital ad design (3 key visuals)

• Brand positioning through color, typography, and imagery choices

• Ensuring adaptability across formats and platforms

The spontaneity of the event meant there was no time for long branding workshops or strategy documents. Decisions had to be quick, clear, and impactful. The visuals needed to look like they belonged to an established event, even though everything was brand new.

The visuals gave the art sale a strong identity and credibility, helping the organizer attract a larger audience and present the market as something worth visiting. They became both promotion and branding.Item description